Write an FAQ for your website
List the questions customers actually ask, and write short, honest answers with a specialist so your website FAQ does real work. Cover the objections that stop a sale, keep each answer plain, and cut the support emails you keep repeating — a clear FAQ also helps answer engines quote you.
A good FAQ removes doubt at the moment someone is deciding. It is quiet, but it sells — and cuts your support load.
Step by step
- 1
List the real questions
Write down what customers actually ask — from your inbox, not your imagination.
- 2
Answer each plainly
Give a short, honest answer to each; plain beats clever.
- 3
Tackle the objections
Address the worries that stop a sale head-on, not just the easy questions.
- 4
Keep it current
Update it as new questions come in so it keeps earning its place.
Answers that remove doubt
The FAQ is where hesitation goes to die. Answer the real objections plainly and you cut both lost sales and repeat support emails.
Key terms
- Objection.
- A worry that stops someone from buying until it is answered.
- Answer engine.
- A search or AI tool that can surface a clear, well-structured FAQ answer.
FAQ
What questions belong in an FAQ?
The ones customers actually ask and the objections that stall a sale — shipping, returns, fit, safety, price. Pull them from your inbox.
Does an FAQ help search?
Yes — a clear question-and-answer structure is easy for search and answer engines to surface, so a good FAQ can bring in traffic too.