Plan a product launch in a week
Bring your launch to a team of specialists and work it into a day-by-day plan: sharpen the message, pick the channels, list the assets, and set a checklist for the week. Ask them to generate the assets you need and share the plan so everyone is aligned.
A launch goes better with a plan you can see. A small team helps you turn a vague "we should launch" into a concrete week — message, channels, assets, and a checklist.
Step by step
- 1
Sharpen the message
Work the core message with a marketing specialist until it is one clear sentence. The rest of the plan hangs off it.
- 2
Pick channels and assets
Decide where you will show up and what you need — posts, images, a short video, a landing blurb. The team can generate the assets.
- 3
Build the day-by-day
Turn it into a checklist across the week so nothing slips. Ask for it as a brief you can share.
- 4
Share and run it
Share the plan so collaborators are aligned, then work the checklist. Adjust as the week teaches you things.
A week is enough for a first version
You do not need a quarter to launch something small. A clear message, a couple of channels, and a checklist beats a perfect plan that never ships.
Key terms
- Messaging.
- The one or two sentences that say what the thing is and why it matters — everything else follows from this.
- Channel.
- Where you will reach people — email, social, communities — chosen to fit the audience.
- Launch checklist.
- The day-by-day list of what ships when, so nothing falls through the week.
FAQ
Can the team make the launch assets too?
Yes — ask for the images, short video, or copy you need and they are generated right in the chat alongside the plan.
How do I keep collaborators aligned?
Share the plan as a brief and invite collaborators to the chat so everyone works from the same checklist.