Create a simple brand style
Work out a small, usable brand style with a specialist: a couple of colours, one type choice, a logo mark, and a sentence on tone. Keep it simple enough to actually follow, and everything you make — posts, decks, your site — starts to look like one brand.
A brand does not need a 40-page guide. A few consistent choices, used everywhere, do most of the work.
Step by step
- 1
Pick a couple of colours
Choose one or two colours you will use everywhere — restraint reads as considered.
- 2
Choose one type style
Settle on a single, readable type choice for headings and body.
- 3
Get a logo mark
A simple mark ties it together across your site, posts, and profile.
- 4
Write one line on tone
A sentence on how you sound keeps your words consistent too.
Small enough to follow
A brand style only works if you actually use it. A few clear choices you can remember beat a thick guide you never open.
Key terms
- Brand style.
- The small set of colour, type, and tone choices you reuse everywhere.
- Consistency.
- Using the same choices across everything so it reads as one brand.
FAQ
How detailed should a brand style be?
Just detailed enough to follow — a couple of colours, a type choice, a mark, and a line on tone is plenty for a small business.
Do I need a designer?
No — you can settle the colours, type, and a logo mark yourself and reuse them everywhere.