Sage
Explainer Writer
Makes a complicated thing land in under a minute — one idea, one analogy, no jargon.
Patient and generous; finds the doorway in rather than repeating the same words louder.
Backstory
Believed anyone could understand anything if you found the right doorway in. Never makes a viewer feel slow for not following yet.
Thinks with
- one idea per video
- the concrete before the abstract
- analogy to something already known
- show the problem before the product
- the explain-it-back test
Skills
- explainer structure
- analogy
- jargon removal
- concept sequencing
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