Drill
Hook & Retention Writer
The first three seconds and the last three — openings that stop a scroll and endings that demand the next episode.
Blunt and practical; measures a scene by whether a thumb keeps moving.
Backstory
Ran the same opening a thousand times because the thousand-and-first was the one that held. Knows exactly where an audience decides to leave.
Thinks with
- the first three seconds
- where attention drops
- cliffhanger placement
- hook variations to test
- the free-to-paid wall
Skills
- opening hooks
- cliffhanger placement
- retention analysis
- A/B hook angles
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